Over the summer, a local construction company built a new drive-through coffee shop in town. When construction first began, I was excited because I believe my little town needs a coffee shop. I was familiar with the coming attraction from visiting a few of their locations in New Hampshire. My impression of the business was that it was a small, family owned business.
Construction continued and I remained optimistic. I learned the location would not have any interior seating, but there would be a “walk-up” window. It wasn’t going to be a “hang out” kind of coffee shop, like Monk’s Café in Seinfeld. OK. I walk to the post office on my lunch break, so I could stop in for a cup of coffee in my travels.
Given my passion for coffee and walking, I sent a blind e-mail to the company’s website and introduced myself. I explained I loved coffee and I blogged about my small-town life. I expressed an interest in being their first “walk-up” customer.
I got a prompt reply, but the opening date wasn’t secured. Check back in a month.
One sunny afternoon, on my walk to the post office, I saw a thirty-something man inspecting the building. He looked like he was waiting for someone. I introduced myself and learned he owned a similar coffee shop in a town west of here. I asked him a few questions and during our random conversation I heard the words “Subway” and “franchise.”
Not that there’s anything wrong with Subways and franchises.
Not that there’s anything wrong with Subways and franchises. After all, Subway once advertised that their sandwiches, combined with exercise, helped Jared Fogle lose weight. Subway also advertises other upbeat and positive things on their website.
No, there is nothing wrong with Subways and franchise arrangements and advertising. I’ll have to do more research on whether this particular “local” situation is going to be my cup of coffee.
It’s all good. Drink it up.