Late December and early January are boring times in media outlets. Newspapers (both print and digital) catalog the “best” stories of the previous year and list them by dominance, popularity, and virtue signaling “oomph.” After draining this well of material, the quest is on for new trends. Tired writers and bloggers across the techno-topia hungrily search for something new to report. Lists abound.
It’s dependable content, if not boring and ridiculous. Somehow, the planet never dies in the fortnight between Christmas and Twelfth Night and intellectually curious men and women learn what 10 things they must do in the new year to live forever, save the planet, and end world hunger. Or at least live colorfully.
Pantone, Inc. is a New Jersey-based company that created and systematized the colors reproduced in printing, fabric production, and plastics. Since 2000, they have announced a “Color of the Year” and according to Wikipedia, “the color purportedly connects with the zeitgeist.” Considered by many as the global authority on color, Pantone’s announcement is met with giddy glee in fashion and home interior realms; nourishment for many post-prandial soliloquies and midnight musings among Gotham’s style kings and queens.
On Pearl Harbor Day this year, Pantone announced their 2018 “Color of the Year.” Ultra Violet. Laurie Pressman, vice president of the Pantone Color Institute, told The New York Times “it’s truly a reflection of what’s needed in our world today.”
In a December 5, 2014 press release, Leatrice Eiseman, executive director of the Pantone Color Institute, announced “Radiant Orchid.” This purplish color, was “an invitation to innovation,” according to Eiseman. “Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
I confess…I’ve been reading “lifestyle blogs” over the holidays. With a December painted sparkling white (Pantone 11-0601 TCX) by Maine’s ice and snow, I needed some inspiration. Briefly hot, carb-laden breakfast bowls of Cream of Wheat could easily have been called “Cream of Beige” as they did little to excite me and raise the sub-arctic temperatures that chilled my own personal winter wonderland. Even the thawed summer blueberries, looking somewhat “Ultra Violet” in these bland bowls did little to show me what was needed in our world today.
I turned to “The Glam Pad,” a lifestyle blog written by “Amy” in the Sunshine State.
Yesterday, she published a post that essentially said what I wanted to say about trends, quoting the ever-interesting Karl Lagerfeld and also noting that trend watching sets “in motion a very expensive cycle for the consumer that can be avoided simply by following timeless, classic design principles that will last a lifetime.”
Bravo, Amy, bravo!
Looking brightly forward, I offer to you my readers ten beautiful and not trendy minutes in Vienna, with Strauss’s Kaiserwalzer.
Happy New Year!