I read an article about Facebook’s “like” button in The Wall Street Journal. The article claims researchers can create a profile of a Facebook user based on what they “like.”
For Harley-Davidson bikers and “likers,” the study’s profile wasn’t very flattering.
I’m selective in my use of the “like” button. I rarely “like” name-brand products unless I use them, I can attest to their quality, and I am willing to promote the product for free. For instance, I “like” Coast of Maine Organic Products. Facebook categorizes them as a “local business.”
I don’t generally “like” public figures; I’ve “liked” one.
What’s funny is how Facebook thinks it knows me based on the things I “like.” Just today, Facebook suggested I might like playing “Farmville” and “Candy Crush Saga.” It could be because I “liked” a picture of a friend’s cow and I posted a picture of a banana split. I’m surprised Facebook didn’t suggest “Words with Friends” based on my “liking” of witty wordsmiths F. Scott Fitzgerald, P.G. Wodehouse, and Dorothy Sayers.
Why does Facebook create profiles? Is it some plan for world domination or mind control? Or is it because they want to sell people stuff? What are they selling? The things they have suggested to me, based on my “likes” aren’t things I’ve been interested in buying. Maybe I’m overthinking this, as is my tendency, but my “liking” of Facebook lately has waned. Some days, I dislike Facebook, but there is no button for that.
And no, just because I’m tall doesn’t mean I’m shopping for a pair of edgy, unique flat shoes.
Facebook, you don’t own me.