I recently joined Instagram and began following both Tom Brady and the New England Patriots. In the week leading up to last Sunday’s AFC title game, Brady and the Pats posted many curated images and videos to inspire their fan base. One of these “hype videos” was a montage of Boston sports legends repeating parts of a longer inspirational message Brady first posted on April 19, 2018.
The hype video is well done. I could watch it 100 times. It is probably not something Brady whipped up in his basement. He probably has a whole army of marketing and public relations staff creating these images.
I watched the game from a small middle-class living room and it felt like the collective energy of New England and Michigan (the only two regions of the country that don’t hate the Patriots) was being transmitted to Arrowhead Stadium.
The hype worked.
Monday was a holiday and I spent it cleaning up the yard. I spent some time helping my father shovel and as I did, the following thought occurred to me.
“If you happen to be lucky, you can spend time shoveling with your 85-year-old father.”
Click on the Dibble Dabble to read an older shoveling story.